What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Bird Road Subaru

Subaru and Bird Road Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves To Care  –  Chelsea S

Delivery Story with Bird Rd. Subaru at Sylvester Comprehensive Cancer Center and Alex’s Place on Tuesday, June 25th the Southern FL Chapter of The Leukemia & Lymphoma Society (LLS) partnered with Bird Road Subaru to share the pleasure of delivering over 80 luxurious blankets to pediatric cancer patients at Alex’s Place and adult cancer patients at Sylvester Comprehensive Cancer Center as part of the nationwide Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Bird Road Subaru. With each patient we visited, a unique story of survival was shared. Like Trinity’s, a four-year-old who has been visiting Alex’s Place for treatment for over 1 year and who was so excited to see us, play with us and fill us with her contagious joy. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the South Florida community. Many thanks to everyone at Bird Road Subaru Alex, Place, and Sylvester Comprehensive Cancer Center for not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

A Place for Caring  –  Chelsea S

On July 17, 2018, the Southern Florida Chapter of The Leukemia & Lymphoma Society teamed up with Bird Road Subaru for the blanket and arts & crafts kit deliveries in the heart of Miami. We visited the Sylvester Comprehensive Cancer Center, which serves as part of the University of Miami, and Alex’s Place, their pediatric care center. With the help of hospital staff like Rohanmi Perez, Jeanette Garcia Slanker, Leslie Hutchins and Kristine Morales, we delivered more than 15 bags full of goodies! Each patient received a cozy blanket, arts and crafts kits, and letters from the community sending words of hope to those enduring treatment. One special patient we visited was Matias, who is only 18 months old. He and his mom allowed us to take a picture of them together enjoying the visit and special items. All those involved felt honored to work with such wonderful companies and organizations. We continually receive comments from the hospital staff about how appreciative the patients and families felt. A speedy recovery is wished by all.

Camila Subaru Cars  –  test t

Camila car's was one of the best experience we had ever

Subaru and NWF Loves the Earth  –  Ana C

"Thanks to this generous grant, we were able to expand our existing pollinator garden. We are a certified NWF Schoolyard Habitat as well as a Monarch Waystation. We look forward to getting additional wildlife to visit our garden. Note: I have more pictures to upload, but was unable to figure out how to do so. I will email them instead. Thanks again! "

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.